:root{
  --paper:#F5F3EE; --ink:#16151A; --ink-2:#2E2C36; --ink-3:#4B4952; --ink-4:#5C5A63;
  --line:#D8D4CC; --tile:#E6E2D9;
  --indigo:#4A48A6; --plum:#A3467C; --plum-light:#D98FBB;
  --dark:#16151A; --dark-2:#26243A; --dark-line:#2B2A36; --dark-text:#F5F3EE; --dark-muted:#C9C6D9; --dark-rule:#5C5A73;
  --serif:'Fraunces',Georgia,'Times New Roman',serif;
  --sans:'Manrope',system-ui,-apple-system,'Segoe UI',sans-serif;
  --gutter:clamp(20px,5vw,72px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6}
img,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--serif);font-weight:500;margin:0;line-height:1.08;letter-spacing:-0.005em}
p{margin:0}
.dark{background:var(--dark);color:var(--dark-text)}
.wrap{padding-left:var(--gutter);padding-right:var(--gutter)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}

/* nav */
.nav{position:sticky;top:0;z-index:20;display:flex;align-items:center;justify-content:space-between;gap:24px;height:72px;background:var(--dark);color:var(--dark-text);padding-top:env(safe-area-inset-top,0px)}
.mark{display:inline-flex;align-items:baseline;gap:8px;font-size:13px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;white-space:nowrap}
.mark .amp{font-family:var(--serif);font-style:italic;font-weight:300;font-size:20px;letter-spacing:0;text-transform:none;color:var(--dark-muted)}
.nav ul{list-style:none;margin:0;padding:0;display:flex;align-items:center;gap:clamp(16px,3vw,40px);font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.nav a{padding:10px 0;border-bottom:2px solid transparent}
.nav a.on{border-bottom-color:var(--plum-light)}
.nav a.btn{background:var(--paper);color:var(--ink);padding:10px 18px;border-radius:999px;border:0}
@media (max-width:640px){.nav ul li.hide{display:none}}

/* hero */
.hero{position:relative;min-height:min(92vh,820px);display:flex;align-items:flex-end;overflow:hidden;background:#06060A;color:var(--dark-text)}
.hero video,.hero img.poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:62% 50%;opacity:.92}
.hero .shade{position:absolute;inset:0;background:linear-gradient(90deg,rgba(6,6,10,.9) 0%,rgba(6,6,10,.6) 42%,rgba(6,6,10,.08) 72%)}
.hero .inner{position:relative;max-width:780px;padding-top:120px;padding-bottom:clamp(48px,8vw,88px);display:flex;flex-direction:column;gap:24px}
.kicker{font-size:12px;font-weight:700;letter-spacing:.2em;text-transform:uppercase}
.hero .kicker{color:var(--dark-muted)}
.hero h1{font-weight:300;font-size:clamp(42px,6.2vw,76px);line-height:1.02}
.hero h1 em{font-style:italic;font-weight:400}
.hero p{font-size:clamp(17px,1.6vw,20px);color:#D9D6E2;max-width:620px;line-height:1.55}
.cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:6px}
.pill{display:inline-flex;align-items:center;gap:10px;height:50px;padding:0 22px;border-radius:999px;font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;border:1.5px solid transparent}
.pill.solid{background:var(--paper);color:var(--ink)}
.pill.ghost{border-color:#8E8BA8;color:var(--dark-text)}
.pill svg{width:16px;height:16px}
@media (max-width:640px){.hero{min-height:78vh}.hero .shade{background:linear-gradient(180deg,rgba(6,6,10,.35) 0%,rgba(6,6,10,.9) 70%)}}

/* halves */
.halves{display:grid;grid-template-columns:1fr 1fr;border-bottom:1px solid var(--line)}
.half{display:flex;flex-direction:column;justify-content:space-between;gap:40px;padding:clamp(40px,5vw,64px) var(--gutter);min-height:420px}
.half+.half{border-left:1px solid var(--line)}
.half .top{display:flex;flex-direction:column;gap:16px}
.half h2{font-size:clamp(30px,3.4vw,44px)}
.half p{font-size:18px;color:var(--ink-3);max-width:520px}
.half .bottom{display:flex;align-items:center;justify-content:space-between}
.big{font-family:var(--serif);font-weight:300;font-size:64px;line-height:1}
.big small{font-family:var(--sans);font-size:16px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);margin-left:8px}
.ux-c{color:var(--indigo)}.dsn-c{color:var(--plum)}
.ring{display:inline-flex;align-items:center;justify-content:center;width:50px;height:50px;border-radius:999px;border:1.5px solid var(--ink)}
.ring svg{width:18px;height:18px}
@media (max-width:800px){.halves{grid-template-columns:1fr}.half+.half{border-left:0;border-top:1px solid var(--line)}}

/* sections */
.section{padding-top:clamp(56px,7vw,96px);padding-bottom:clamp(64px,7vw,104px)}
.section-head{display:flex;align-items:flex-end;justify-content:space-between;gap:40px;margin-bottom:clamp(32px,4vw,48px)}
.section-head .t{display:flex;flex-direction:column;gap:12px}
.section-head h2{font-size:clamp(36px,4vw,52px)}
.section-head p{font-size:16px;color:var(--ink-3);max-width:520px}
.dark .section-head p{color:var(--dark-muted)}
.dark .kicker{color:var(--plum-light)}
@media (max-width:800px){.section-head{flex-direction:column;align-items:flex-start;gap:16px}}

/* cards */
.grid-2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:40px}
.grid-3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}
@media (max-width:1000px){.grid-3{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:640px){.grid-2,.grid-3{grid-template-columns:1fr;gap:36px}}
.card{display:flex;flex-direction:column;gap:18px}
.card .tile{position:relative;aspect-ratio:16/11;border-radius:6px;overflow:hidden;background:var(--tile)}
.grid-3 .card .tile{aspect-ratio:16/10}
.card .tile img{width:100%;height:100%;object-fit:cover}
.card .tile .ph{position:absolute;inset:0;display:flex;align-items:flex-end;padding:16px;font-size:12px;font-weight:600;letter-spacing:.08em;color:#C9C6D9}
.card .tile .ph::before{content:"";position:absolute;left:11%;top:11%;width:78%;height:78%;border-radius:4px;background:#F5F3EE;opacity:.12}
.card .meta{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--indigo)}
.dark .card .meta{color:var(--plum-light)}
.card h3{font-size:clamp(22px,2.1vw,30px);line-height:1.15}
.grid-3 .card h3{font-size:24px;line-height:1.2}
.card p{font-size:16px;color:var(--ink-3);line-height:1.55}
.dark .card p{color:var(--dark-muted)}
.card:hover .tile img{opacity:.92}
.card:hover h3{color:var(--indigo)}.dark .card:hover h3{color:var(--plum-light)}
.soon{border:1.5px dashed var(--dark-rule);display:flex;flex-direction:column;align-items:center;justify-content:center;gap:10px;text-align:center;padding:24px;color:var(--dark-muted);background:transparent!important}
.soon .kicker{color:var(--dark-muted)}

/* about / contact */
.about{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,80px);border-bottom:1px solid var(--line)}
.about .t{display:flex;flex-direction:column;gap:12px}
.about h2{font-size:clamp(36px,4vw,52px)}
.about .body{display:flex;flex-direction:column;gap:20px;font-size:18px;line-height:1.65;color:var(--ink-2)}
.about .body .note{font-size:15px;color:var(--ink-4)}
@media (max-width:800px){.about{grid-template-columns:1fr}}
.contact{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,80px);align-items:start}
.contact h2{font-weight:300;font-size:clamp(36px,4.4vw,60px);line-height:1.05}
.contact h2 em{font-style:italic;font-weight:400}
.contact .links{display:flex;flex-direction:column;gap:16px;padding-top:8px;font-size:clamp(18px,1.6vw,20px)}
.contact .links a{border-bottom:1px solid var(--dark-rule);padding-bottom:12px}
.contact .links a:hover{color:var(--plum-light)}
@media (max-width:800px){.contact{grid-template-columns:1fr}}
.foot{display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-top:64px;padding-bottom:calc(40px + env(safe-area-inset-bottom,0px));font-size:13px;color:#8E8BA8}
.foot .mark{color:var(--dark-muted)}

/* case study pages */
.study-head{display:flex;flex-direction:column;gap:24px;padding-top:56px;padding-bottom:48px;border-bottom:1px solid var(--line)}
.back{display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--indigo)}
.dark .back{color:var(--plum-light)}
.back svg{width:14px;height:14px}
.study-head h1{font-size:clamp(36px,4.6vw,64px);max-width:1000px;line-height:1.04}
.study-head .sub{font-family:var(--serif);font-style:italic;font-weight:300;font-size:clamp(20px,2vw,26px);line-height:1.35;color:var(--ink-3);max-width:900px}
.meta-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:24px;margin-top:12px;padding-top:24px;border-top:1px solid var(--line)}
.meta-grid div{display:flex;flex-direction:column;gap:6px;font-size:15px;line-height:1.45}
.meta-grid b{font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-4)}
@media (max-width:900px){.meta-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
.study{display:flex;flex-direction:column;gap:clamp(36px,5vw,56px);padding-top:56px;padding-bottom:96px}
.row{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:32px;row-gap:16px}
.row .lbl{grid-column:1/span 3;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--indigo);padding-top:6px}
.row .txt{grid-column:4/span 7;display:flex;flex-direction:column;gap:18px;font-size:18px;line-height:1.65;color:var(--ink-2)}
.row .txt.offset{grid-column:4/span 7}
.row .txt em.lead{font-family:var(--serif);font-style:italic;font-size:22px}
.row .txt .pull{font-family:var(--serif);font-style:italic;font-size:24px;line-height:1.4;color:var(--ink);padding-top:8px}
.row .txt .fine{font-size:14px;color:var(--ink-4);padding-top:8px}
@media (max-width:800px){.row .lbl,.row .txt,.row .txt.offset{grid-column:1/-1}}
figure{margin:0;display:flex;flex-direction:column;gap:12px}
figure .img{border-radius:6px;overflow:hidden;background:var(--tile);border:1px solid var(--line)}
.dark figure .img{background:var(--dark-2);border-color:var(--dark-line)}
figure .img img{width:100%;height:auto}
figure .ph{display:flex;align-items:center;justify-content:center;aspect-ratio:16/9;font-size:13px;font-weight:600;letter-spacing:.1em;color:var(--ink-4)}
figcaption{font-size:15px;font-style:italic;color:var(--ink-4)}
.dark figcaption{color:var(--dark-muted)}
.figs-2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px}
@media (max-width:700px){.figs-2{grid-template-columns:1fr}}
.next{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;padding-top:48px;padding-bottom:calc(48px + env(safe-area-inset-bottom,0px))}
.next .to{display:flex;flex-direction:column;align-items:flex-end;gap:6px;text-align:right}
.next .to .kicker{color:var(--plum-light)}
.next .to span{font-family:var(--serif);font-weight:500;font-size:clamp(20px,2.2vw,28px);line-height:1.2}
.next .to:hover span{color:var(--plum-light)}

/* design project pages */
.proj-hero{background:#0E0D12;display:flex;justify-content:center}
.proj-hero img,.proj-hero video{width:100%;height:auto;max-height:88vh;object-fit:contain}
.proj-head{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:32px;row-gap:32px;padding-top:56px;padding-bottom:56px;border-bottom:1px solid var(--dark-line)}
.proj-head .l{grid-column:1/span 6;display:flex;flex-direction:column;gap:20px}
.proj-head .r{grid-column:8/span 5;display:flex;flex-direction:column;gap:20px;padding-top:44px;font-size:18px;line-height:1.65;color:#E4E2EA}
.proj-head .cat{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--dark-muted)}
.proj-head h1{font-size:clamp(34px,4.2vw,56px);line-height:1.05}
.proj-head .sub{font-family:var(--serif);font-style:italic;font-weight:300;font-size:clamp(19px,2vw,24px);line-height:1.35;color:var(--dark-muted)}
.chips{display:flex;flex-wrap:wrap;gap:8px;padding-top:6px}
.chips span{font-size:12px;font-weight:600;letter-spacing:.06em;padding:8px 14px;border-radius:999px;border:1px solid var(--dark-rule);color:var(--dark-muted)}
.comps{display:inline-flex;align-items:center;gap:10px;align-self:flex-start;margin-top:4px;padding:10px 16px;border-radius:6px;background:var(--dark-2);font-size:13px;font-weight:600;color:var(--dark-muted)}
.comps svg{width:14px;height:14px;flex:none}
@media (max-width:900px){.proj-head .l,.proj-head .r{grid-column:1/-1}.proj-head .r{padding-top:0}}
.gallery{display:flex;flex-direction:column;gap:40px;padding-top:56px;padding-bottom:72px}
.gallery figure .img{border:0}
.phone{max-width:360px;margin:0 auto;border-radius:24px;overflow:hidden;background:#000}

@media (max-width:640px){
  .nav{height:64px;gap:12px}
  .mark{font-size:11px;letter-spacing:.14em}
  .mark .amp{font-size:16px}
  .nav ul{gap:14px;font-size:11px}
  .nav a.btn{padding:8px 12px}
}
@media (max-width:400px){.nav .mark .long{display:none}}